Publication
在市场营销中使用人工智能的财务含义
http://www.cia.aprender-a-bailar.com/finance/growth-strategy/ai-marketing
Asset is available for hire
Hire AssetAsset Mendesh
Verified Expert in Marketing
Marketing Expert
Location
温哥华，卑诗省，加拿大
至今成员总数
2022年9月20日
希望将您的SaaS提升到一个新的水平? 资产合作伙伴, 拥有7年经验的数字绩效营销人员, 硕士学位, 谷歌认证, 并且在SaaS行业有良好的业绩记录. Led successful campaigns for Fortune 500 companies and a range of startups and managed budgets of over $600,000. 专门从事B2B潜在客户开发，数字战略和谷歌广告.
项目的亮点
2017年芬兰世博会营销项目经理
Managed the Finnish renewable energy social media promotion project leading to the ultimate end goal: Finland officially received a gold medal for the theme revelation during Expo 2017, 打败了其他111个参赛国家.
社会媒体和网站审计，策略和可操作的建议
对所有过去的搜索引擎优化和社交媒体活动进行彻底的审计, 包括两个联合国机构的广告. Analyzed target audience behavior and comparators to develop and execute social media campaigns based on best practices.
SaaS SIEM解决方案的潜在客户生成
Developed and led lead generation campaigns for the authorized distributor of a global cyber security information and event management system delivering a higher conversion rate and better UI/UX based on user behavior online.
Expertise
Work Experience
潜在客户生成和留存数字营销专家
2022 - PRESENT
Sparklabs数字营销机构
- 为SaaS客户管理72个活动, including PPC, paid social, TikTok marketing, video marketing, email, and automation. 增加了投资回报率，管理了60万美元的预算，并优化了整体性能.
- Conducted in-depth research and analysis to create comprehensive performance-focused digital strategies for clients.
- Analyzed and optimized campaign performance by monitoring website activities, budgeting, click/heat maps, call recordings, sign-up forms, 以及邮件回复.
- 通过优化当前的性能和策略，提高了转化率.
产品/营销专家
2023 - 2023
健康之旅公司
- 创建了一个全面的数字营销进入市场策略.
- Utilized market intelligence best practices to promote mobile applications via App Store SEO.
- 为UI/UX的改进提供前沿的建议.
Content Writer
2023 - 2023
Artomya Global Events LLC
- 对目标受众和竞争对手进行了深入的研究, resulting in a more refined and effective messaging strategy that resonated with potential customers and differentiated the company from its competitors.
- Collaborated with and managed the web designer to ensure the copy was effectively integrated into the design of the landing page, resulting in a cohesive and visually appealing user experience that led to higher conversion rates.
- 为登陆页制作一个非常有效的副本, 从而为我的客户提供更好的钢琴课销售机会, utilizing persuasive copywriting techniques such as creating a strong value proposition and a clear and compelling call-to-action.
- Collaborated closely with the client and consulted to get a better product based on a tailored copy accordingly to effectively communicate their message to the target audience.
SEO / SEM策略师
2023 - 2023
熊猫传媒集团有限公司
- Developed and implemented a comprehensive digital marketing strategy for Panda Media Group, 产生显著的环境影响和提高品牌知名度.
- Generated effective marketing campaign ideas to increase website traffic and engagement while promoting environmental sustainability and raising awareness about the company's commitment to fighting illegal, unreported, 不受管制的捕捞.
- 对违规问题进行了深入的审计和研究, unreported, 不受管制的捕捞 and provided specific promotional techniques to raise awareness and combat the issue through Panda Media Group's digital marketing campaign.
社交媒体经理
2023 - 2023
Forged London
- 处理社区管理, 创建和审核Instagram, Facebook, TikTok, 以及锻造伦敦网红营销策略. Implemented and increased brand awareness through the successful execution of strategies.
- Collaborated with cross-functional teams to develop and execute email marketing campaigns resulting in a 20% increase in reach and click-through rates for Forged London.
- Developed a successful content marketing plan to drive a 30% increase in website traffic and a 25% increase in engagement on social media platforms for Forged London.
全渠道客户体验经理
2021 - 2022
Novo Nordisk
- 识别和建立新的有效的数字沟通渠道, such as Telegram, WhatsApp, SMS, 以及HCP教育平台.
- 创建全渠道内容, including email, website, social media, Telegram, and WhatsApp for internal and external audience communication based on customer journey insights.
- Launched and managed campaigns for three CEM countries via WhatsApp to communicate with healthcare professionals on a weekly basis regarding product launches, updates, webinars, 线下活动邀请, and feedback.
- Conducted regular website, call recording, and conversion analysis to measure achieved KPIs.
内容和数字营销经理
2017 - 2022
BASF
- Created and implemented a comprehensive content and digital marketing strategy from scratch for the Central Asia region. 管理旨在推广高利润产品的项目. 结果，仅在6个月内就实现了250%的投资回报率.
- Developed, launched, and managed lead-generation and retention B2B campaigns working closely with the sales and finance teams to ensure fully-functioning and efficient marketing processes ready for further expansion to new markets.
- Developed, managed, and promoted the Shopify platform to increase sales online and overachieve set KPIs.
- 创建并实施抖音营销策略.
社交媒体和SEO顾问
2019 - 2020
UNICEF
- Worked closely with the communication manager and team to conduct primary data collection and analysis for social media (including TikTok marketing), website content, 和SEO活动.
- 为未来12个月制定了全面的内容传播计划.
- 执行内容传播计划，超额完成kpi, including reach, engagement, channel growth, retention, and donations.
- Improved the SEO ranking on Google to get first-page ranking by specific campaign keywords.
Project History
2017年芬兰世博会营销项目经理
http://www.dailyfinland.fi/business/2192/Finlands-pavilion-wins-gold-medal-in-Astana-ExpoManaged the Finnish renewable energy social media promotion project leading to the ultimate end goal: Finland officially received a gold medal for the theme revelation during Expo 2017, 打败了其他111个参赛国家.
Strategically researched competitors and developed content and promo strategies, personalized by target segments' social media communication used by competitors' traditional media. Established a clear and timely content calendar for SMM and managed Google and Facebook Ads and social media marketing, 包括举办比赛, giveaways, webinars, and conferences.
Organized and led press conferences and press tours with media representatives from 15 major national media to Helsinki, Finland. 设定并超额完成kpi, 包括150多个社交媒体帖子, 10,000 000+ reach, 15,000+ followers, 8-10%用户粘性, 80+在线和印刷媒体出版物, 15场比赛的结果超过15场,来自线下展馆参观者的正面反馈.
Organized and led press conferences and press tours with media representatives from 15 major national media to Helsinki, Finland. 设定并超额完成kpi, 包括150多个社交媒体帖子, 10,000 000+ reach, 15,000+ followers, 8-10%用户粘性, 80+在线和印刷媒体出版物, 15场比赛的结果超过15场,来自线下展馆参观者的正面反馈.
社会媒体和网站审计，策略和可操作的建议
对所有过去的搜索引擎优化和社交媒体活动进行彻底的审计, 包括两个联合国机构的广告. Analyzed target audience behavior and comparators to develop and execute social media campaigns based on best practices.
在紧迫的期限内完成所有kpi, 包括一个月内55个社交媒体和网络出版物, 13 social media campaigns co-created with macro-influencers such as media people, bloggers, 还有两个月的名人, 日常社区管理, 投放了30多个元广告，订户数量从8个增加到了30多个,000 to 13,8个月就有1000万, 并将用户粘性提高了25%.
SaaS SIEM解决方案的潜在客户生成
Developed and led lead generation campaigns for the authorized distributor of a global cyber security information and event management system delivering a higher conversion rate and better UI/UX based on user behavior online.
Created, executed, 并优化了针对性的LinkedIn, YouTube, search, 和DV360广告, 包括创意文案和视觉效果. Successfully A/B tested specific content and channels for niche target B2B segments to achieve better reach and conversion. Reached over 100 businesses in two months and increased conversion rate by 11%.
Other Experience
Education
2014 - 2015
数字战略硕士学位
帝国理工学院商学院-伦敦，英国
2010 - 2014
经济学和商业学士学位
曼彻斯特大学-曼彻斯特，英国
Certifications
2022年9月- 2023年9月
谷歌广告-测量
2022年9月- 2023年9月
谷歌广告展示
2022年9月- 2023年9月
谷歌广告搜索
有效的合作
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