Jason Raphael, Marketing Expert in Princeton, United States
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Jason Raphael

Verified Expert  in Marketing

Marketing Expert

Location
Princeton, United States
Toptal Member Since
April 24, 2023

作为一名执行数字营销策略师，Jason在成长型公司拥有20年的专业知识. 他领导跨职能团队和创新数据驱动的数字营销计划，以达到目标群体并实现公司目标. An expert in data analysis, A/B testing, and customer insights that boost campaigns, engagement, and ROI, Jason implements strategies to expand, brand, 并通过跟随行业和技术的变化和趋势来留住客户和改善营销.

Affiliate MarketingContent CreationContent StrategySearch Engine Marketing (SEM)Google AdsOn-page SEOGrowth HackingSearch Engine Optimization (SEO)Marketing AnalyticsFacebook AdsSocial Media Marketing (SMM)Local SEOGrowth MarketingCustomer AcquisitionGoogle Search ConsoleMedia BuyingInfluencer MarketingCustomer InsightsMozLead GenerationSEMrush

Project Highlights

Lead Generation
Generated over 10,000 leads for a new-to-market dermal filler product.
Unique Brand Protection Campaign with Google Ads
开发并推出了一个开创性的品牌保护谷歌广告活动，以提高品牌定位和收集有价值的营销情报, reducing competitor brand conquesting by 45%.
Complex SEO Issues Solved for a Publicly Traded Company
领导调查和纠正一个新推出的品牌网站与元标签相关的严重SEO问题. After four weeks, the website ranked in the first position on Google.

Expertise

Facebook AdsGoogle AdsGrowth HackingGrowth MarketingLocal SEOSEO AuditsSearch Engine Marketing (SEM)Semrush

Work Experience

Associate Director of Digital Strategy and Growth

2020 - 2023
Revance Therapeutics
  • 在Meta和Google等平台上策划并执行数百万美元的付费媒体活动.
  • 通过B2B和B2C需求线索生成活动获得了超过10,000个高质量的潜在客户.
  • Conducted regular tracking, analysis, 并优化所有Revance Therapeutics品牌的广告宣传效果.
  • 开发并推出了开创性的DAXXIFY品牌保护谷歌广告活动, which improved brand placement and gathered valuable marketing intelligence, reducing competitor brand conquesting by 45%.
  • 负责代理关系，并在策略、广告支出、位置和文案测试方面提供建议.
  • Conducted quarterly thorough SEO competitor website analysis, including meta tags, keywords, backlinks, 和其他SEO指标，以深入了解竞争对手的有机战略，以获得战略优势.
  • 执行和管理有效的页面外链接建设活动，为RHA Collection的品牌和行业关键词获得更高的排名, resulting in 30% more leads per quarter.
  • Worked cross-functionally with marketing, tech, and data analytics teams to implement website changes for SEO optimization.
  • Addressed technical SEO issues and provided solutions, which resulted in top Google rankings for Revance sites within three months.
  • 提出并实施了转化率优化(CRO)方法来提高现场lead转化率, resulting in an 18% increase in leads.

Digital Strategy Consultant and Growth Hacker

2019 - 2020
Freelance Clients
  • 在解说员视频行业中，在竞争激烈的关键词中名列前茅, resulting in over 100,000 new targeted visitors per month.
  • Developed, refined, 并执行全面的SEO策略和清单，以确保所有新网站页面符合行业标准.
  • Designed a 6-month content calendar based on 25 key keyword phrases, leading to a steady increase of 40% in monthly traffic.
  • 加入了50多个新的分支机构，包括StackSocial和知名的优惠券网站.
  • Used proficiently industry-leading tools such as Google Search Console, Google Analytics, Ahrefs, Semrush, Screaming Frog, Moz, and Ubersuggest.
  • 监督与超过100名有影响力的人成功进行的付费影响者营销活动的各个方面.
  • Improved Google Ads conversion rates by over 25%, 从而提高了广告支出回报率(ROAS)和终身价值(LTV)。.

Director of Growth and SEO

2017 - 2019
VIEWO
  • 进行全面的SEO关键词研究，使用Ahrefs等工具优化网站页面, SpyFu, and Screaming Frog.
  • 分析竞争对手的内容搜索引擎优化的想法，并制定内容发布时间表.
  • 招募并领导了一个10人的团队，创建了一个革命性的点对点(P2P)混合视频分享平台，由200多名有影响力的人支持，总共有1亿粉丝.
  • 制定并执行了一个成功的企业社交媒体渠道策略, resulting in 11,000+ followers on each platform.
  • Utilized HubSpot marketing automation tool, Facebook, and Google Ads to achieve a 120% increase in targeted traffic.
  • Spearheaded a global public relations campaign, 在CNBC亚洲和JPost等顶级出版物上获得专题文章.
  • Maintained strong relationships with over 200 influencers to promote Viewo.
  • Built and sustained relationships with three multichannel networks, seeding the corporate network with millions of high-quality viral videos.

SEO and Digital Marketing Manager

2012 - 2017
JTG Technology
  • 为JTG不同行业的客户制定了成功的SEO和付费媒体计划.
  • Executed marketing activities that resulted in revenues of USD 2.5 million per year from the second year forward.
  • 领导了数十个数字营销活动的开发和执行，并管理了LG的相关预算, BMW, and LISTERINE across all media channels, including lead generation and branding campaigns.
  • Managed a 12-person in-house marketing team, including social media managers, media buyers, graphic designers, and affiliate managers.
  • Oversaw the campaigns covering SEO, pay-per-click (PPC), cost-per-lead (CPL), cost-per-click (CPC), cost-per-day (CPD), and cost-per-mille (CPM) marketing methodologies.
  • 在苹果App Store排名前50，前两个月下载量超过10万次.
  • 管理与顶级移动广告平台的互动，降低App Store和Google Play的每安装成本(CPI).
  • 建立网红关系，监督与好莱坞大牌的合同谈判, including music artist Snoop Dogg and MMA Hall of Famer Chuck Liddell.
  • 利用HubSpot营销自动化工具成功引导登陆页面, email campaigns, social media optimization, and website traffic optimization.
  • 监督跨多个行业和语言的网站和登陆页面的本地化内容创建团队, including English, Japanese, Spanish, Dutch, and Arabic.

Senior Media Buyer and Affiliate Manager

2010 - 2012
eToro
  • 管理数百万美元的在线广告预算，用于媒体购买和联盟管理.
  • 提供战略指导并监督20个优质网站CPL活动的成功执行, including Financial Times, eBay, and Investing.com.
  • 与超级子公司建立新的关系和合作伙伴关系，以推广eToro的CopyTrader平台, which resulted in the acquisition of 85 new affiliates.
  • 连续两年超过季度绩效目标至少10%.
  • 进行全面的投资回报率(ROI)分析和分割测试, 在所有管理的活动中，使收入和客户终身价值增加20%.
  • 与平面设计团队合作创建和优化着陆页, resulting in a 25% increase in click-to-lead conversion.

Lead Generation

Generated over 10,000 leads for a new-to-market dermal filler product.

By utilizing multiple platforms, including Meta, Google, and The Trade Desk, I generated over 10,000 relevant leads for the company. 该活动的有效CPL比行业平均水平低40%.

Unique Brand Protection Campaign with Google Ads

开发并推出了一个开创性的品牌保护谷歌广告活动，以提高品牌定位和收集有价值的营销情报, reducing competitor brand conquesting by 45%.

When a new aesthetic toxin product was launched, competitors were quick to bid on brand-related keywords on Google. Additionally, 该公司不确定什么样的信息会引起中低端客户的共鸣. I developed, launched, 并跟踪了一项定制的谷歌广告活动，该活动旨在利用谷歌的机器学习来确定哪些信息最能引起客户的共鸣——这些信息被分为七个不同的支柱和响应式搜索广告(RSAs)。. Additionally, the CPCs for competitors were doubled, and they stopped bidding for top placements due to high costs.

Complex SEO Issues Solved for a Publicly Traded Company

领导调查和纠正一个新推出的品牌网站与元标签相关的严重SEO问题. After four weeks, the website ranked in the first position on Google.

A pharmaceutical company was launching a new product, i.e., a brand, and a significant amount of press was received for the launch. 3rd-party, 高域名权威(DA)网站的排名高于新品牌的网站, pushing it to page eight on Google for brand-related keyword searches. I devised and implemented a unique plant to fix the on-site meta tags. Four weeks later, the website was ranked first on Google.
2021 - 2023

Master's Degree in Business Administration (MBA)

Deakin University - Melbourne, Australia

1998 - 2001

Bachelor's Degree in Management Information Systems

University of Central Florida - Orlando, FL, USA

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