Joseph Hollinshead
Verified Expert in Marketing
Marketing Expert
Joe拥有MBA学位和超过15年的数字营销经验. 他磨练了自己使用分析和数据分析来推动增长和收入的能力. His extensive expertise includes eCommerce, SEO, SEM, SMM, PPC, email marketing, affiliate marketing, and leading cross-functional, remote teams. Joe is skilled in designing content and marketing strategies, developing customer journey funnels, and executing organic, social, and paid advertising campaigns.
Project Highlights
Expertise
Work Experience
Principal: Digital Marketing Consultant
NetVida Marketing, Inc.
- 2004年成立了一家数字营销咨询公司，专门从事电子商务和潜在客户的开发, SEM, SMM, SEO, creating online businesses, promoting products and services, and providing research, data analysis, and marketing strategy.
- Led geographically diverse teams of software developers, content providers, graphic designers, and advertising agency reps. 自成立以来，NetVida已经帮助客户创造了超过5000万美元的销售额.
- 设计和开发技术功能和项目管理流程，以支持市场管理, customer acquisition, communications, and customer service initiatives.
Digital Marketing Manager and Project Lead
StarPath, LLC
- Managed the day-to-day business operations, product development, and marketing for a B2C lead generation and eCommerce business.
- Guided the marketing research, strategy, design, and implementation of new digital products, customer journeys, marketing funnels, paid ad and marketing campaign analytics, and email marketing.
- Used market research, analytics, 以及数据驱动的流程，以识别消费者行为，并为电子邮件自动化和网络渠道细分受众.
Partner and Director of Sales and Marketing
Evergreen Power Solutions
- 管理一家早期公用事业技术公司的日常运营和营销，该公司将德克萨斯州的住宅电力客户与低成本能源计划联系起来.
- 帮助公司从早期的MVP成长为20多家公司,每月付费用户超过000人，年收入超过500万美元.
- 设计和开发技术功能和项目管理流程，以支持市场管理, customer acquisition, communications, and customer service initiatives.
- 管理创意团队、广告公司和渠道合作伙伴关系.
- Oversaw all market research, product positioning, content creation, and creating an editorial calendar for social media marketing, content marketing, and email marketing campaigns.
Founder and CEO
TheArtList.com
- Founded an eCommerce business with an online membership of 50,000+ artists, photographers, and 5,000+ gallery advertisers. Sold in 2021.
- Spearheaded the branding, design, web development, 执行初创在线业务的数字营销策略和创新路线图.
- 实施了一个创新的编辑日历，由一个外包内容创作者团队用于社交媒体营销, content marketing, 创建引人入胜的电子邮件营销活动和时事通讯.
Project History
Optimized Sales Funnels for Astrology Website
http://swiy.co/jhollinshead-portfolio1测试并重新设计了一个网络销售渠道，将转化率从0%提高到7%，获得了超过150个客户,000 email contacts in three months.
我假设反弹是由于不一致的登陆页面信息和漏斗中间的摩擦点. To address this, I created a testing plan to reduce steps, consolidate forms, remove email confirmation, and optimize page speed.
测试结果表明，这些变化极大地改善了漏斗流动, increased leads, and resulted in a 3% sales conversion.
尽管努力优化页面加载，但分析显示了持续存在的问题. 然后我让开发团队在低代码平台上重新创建漏斗. 与最初的25%-50%相比，这一招获得了97%的表现评级.
转向更快的平台后，销售转换率翻了一番，达到7%, acquiring over 150,000 email contacts in three months.
设计自定义推荐程序，网络漏斗和电子邮件营销计划
http://swiy.co/jhollinshead-portfolio2Led the design, development, 忠诚/推荐营销计划和“自助”销售渠道的营销增加了客户推荐, membership sales, and retention, and average member LTV from $120 to $360+.
该公司在获取付费用户并说服他们为传统上被视为免费的服务支付订阅费方面面临挑战. Word-of-mouth advertising and referrals were effective, 但是基于呼入的销售方法导致了令人失望的转化率结果.
Collaborating with the CEO, CTO, and a team of developers, 我设计了一个推荐计划和一个“自助”销售渠道，它集成了实时用电量和个人储蓄计算器. Due to the company's complex back-end systems, 需要定制编码的解决方案来创建自助服务的客户体验.
这种新的推荐系统和“自助服务”渠道显著增加了客户推荐, reduced inbound calls, answered common questions, increased sales conversions, reduced customer churn, 并将用户的会员时间从6个月增加到24个月以上，LTV从120美元增加到360美元以上.
Redesigned Email Marketing Campaigns for B2C eCommerce Company
http://swiy.co/jhollinshead-portfolio3Led the review, design, development, testing, 并重新启动每日电子邮件营销活动，从而提高了可交付性, open rates, CTR, and revenue.
When reviewing the performance of the daily email campaigns, I noticed that the open rates and click-through rates had stagnated with open rates < 8% and CTRs around 1% - which resulted in a decreased sending server performance and revenue generated from this channel.
Working with the email development team, 我制定了一个详细的计划来审查端到端交付系统, test new template designs and content, and relaunch the new campaigns.
这个项目使电子邮件的打开率增加了20%以上(一些选定的电子邮件超过了40%)，电子邮件的点击率增加到4%, which resulted in a 34% increase in income.
Education
工商管理硕士(MBA)、工商管理金融学(MBA)
The University of Colorado - Colorado Springs, USA
Bachelor's Degree in Anthropology
The University of Arizona - Tucson, USA
Certifications
Google Analytics Certification
Google Data Analytics Certification
Coursera
Skills
Core
Digital Marketing Strategy, Email Campaigns, Lead Generation, Email Marketing, SEO Content, Content Marketing Strategy, Funnel Marketing, Funnel Optimization, Landing Pages, Social Media Marketing (SMM), Funnel Analysis, Go-to-market Strategy, Google Ads, Facebook Ads, Google SEO, Affiliate Marketing, Pay-per-Click (PPC), Facebook Marketing, Social Media, TikTok Ads, LinkedIn Ads, Drip Marketing, Paid Advertising, Inbound Marketing, Conversion Rate Optimization (CRO), Content Marketing, Search Engine Optimization (SEO), Performance Marketing
Platforms & Tools
Canva, Simvoly, OpenAI GPT-4 API, BigCommerce, Instagram Ads, Google Analytics 4, Twitter Marketing, Google Analytics, Mailchimp, HubSpot Marketing Hub, Klaviyo
Business Models
B2C, Business to Business (B2B)
Other
Trello, Project Management, Email Delivery, Landing Page Optimization, WordPress, Customer Journeys, Digital Project Management, Project Design, Digital Strategy, Graphic Design, Growth Marketing Product Manager, Growth Strategy, Research Methods, Finance, Notion, Shopify, eCommerce, Product Development, Figma, Chatbots, Customer Service, Web Analytics, Project Planning, Retargeting Pixels, Data Analytics, B2B Lead Generation, Twilio, Financial Modeling, Social Ad Design, Customer Experience, Loyalty Programs, Sales Growth, Customer Retention, Customer Acquisition, Growth Marketing, Email, Content Writing, eCommerce SEO
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