塞巴斯蒂安。 is 可用 租用
雇佣 塞巴斯蒂安。塞巴斯蒂安·洛亚
验证专家 in 市场营销
市场营销专家
位置
阿拉伯联合酋长国迪拜
至今成员总数
2022年9月22日
塞巴斯蒂安。 has 17+ years of experience in digital 市场营销 as a general manager focused on growth, 表演, 市场营销, 销售与管理, 业务操作, 和策略. He has consulted for brands worldwide on their growth efforts as a country manager, 全球营销总监, 业绩主管, 以及增长总监 in numerous industries, 包括iGaming, 零售, 娱乐和游戏, 联盟网络, edtech, 和healthtech.
项目的亮点
2013年黑色星期五
Introduced Black Friday in Africa, tripling orders during a two-day, last-minute event.
成功融资
Directed multiple million-dollar funding rounds as a key stakeholder.
优化
Achieved huge optimizations for numerous metrics, kpi, and user experience.
专业知识
工作经验
顾问
2014年至今
自由职业者
- Established a firm and wore multiple hats, 包括国家经理, 全球营销总监, 采购总监, 首席营销官(CMO), 以及增长总监.
- 管理策略, including app store optimization (ASO) and gamification and pricing strategies, 作为业主实现不同的目标, ranging from hyper-growth to profitability and LTV optimization.
- Helped with pitching and acquiring several funding rounds that depended on the client. 我是一个关键的利益相关者和团队成员.
- Led huge optimizations and 客户互动 increases, 包括300%的FTD, 270%的注册, 1,200%净收入, 140%付费用户, 27% CR, 1,450%的应用内转化率, CPA下降98%, 以及重要的伙伴关系.
- Drove results for 360VUZ, a video entertainment app; Camper.com, a global premium footwear 零售er; BetWarrior, a LATAM and Canadian iGaming operator; Chessplus International, a West Africa iGaming Operator; and uLesson, 西非的教育技术.
- Delivered 市场营销 solutions under NDAs for leading game operators in Africa, 印度, and the United States; healthtech and ad tech platforms; and 联盟网络s.
- Used loyalty 市场营销 within various brands and clients for incremental retention and LTV. This included points schemes and cumulative spending opportunities, leading to long-term success.
国家经理(非洲)
2016 - 2020
Criteo
- 管理市场和扩张战略, 进行市场调查, 再处置, 以及对焦点群体的品牌激活, localized and optimized our product offering, and circumvented regulatory and payment service provider limitations.
- Grew our live numbers from four clients to around 74, a medium-to-large customer base with numerous others signed with integration in progress.
- Led direct interactions and became a trusted advisor with C-levels, 技术, and 市场营销 teams from numerous industries, 垂直, 真命天子, 广告公司. Agencies included FMGCs, fintech, banking, travel and airlines, and other services.
- Handled account planning and management for numerous affiliate and client accounts, 包括创建目标列表, 伸出手并发布, 优化性能, and ensuring top-level service while growing the relationship.
数码主管
2014 - 2016
Konga
- 拥有P&L of a 7-figure monthly budget for startup 市场营销.
- Oversaw target allocation across various channels, 包括移动广告, 手机销售, 社交媒体营销(SMM), 短信营销, 通过SendGrid进行电子邮件营销, 销售force, 客户服务, 和操作.
- Increased ROI by over 400% on major channels while maintaining a relatively stable budget.
- Performed massive optimizations, including a 99.CPO下降6%, 92% bounce rate decrease, and 2x CR increase.
网络营销主管
2013 - 2014
Jumia
- 拥有P&L responsibility for a high 6-figure (EUR) monthly budget: managed the budgets and target allocations for online and offline 市场营销 departments, 销售队伍, 客户服务, 和操作.
- Utilized sales management and demand planning strategies and introduced Black Friday to the Africa region despite pushback, which tripled field sales during a 2-day event in the first year. It has exponentially increased ever since.
- 实现了显著的优化, such as a 77% gross revenue increase while maintaining relatively stable budgets and 135% gross orders.
- Gained experience in TV ads and YouTube广告, 包括视频和展示广告, strategically placed within YouTube content. Achieved a significant increase in brand recognition and audience engagement throughout campaigns.
- Collaborated with agencies to create radio advertising jingles for campaigns like Black Friday, 圣诞节, 和圣. Valentine's and standard branding to produce teasers and reinforce brand recognition.
项目历史
2013年黑色星期五
http://www.jumia.comIntroduced Black Friday in Africa, tripling orders during a two-day, last-minute event.
The concept of Black Friday for this region and the brand Jumia was unknown or resisted by numerous team members and stakeholders.
尽管如此, I went around to the different category team leads, including fashion and general merchandising, 我们临时制定了一个计划. With little prior notice in 市场营销 and preparation, 我们安排了一个为期两天的活动, which brought in three times the number of orders of our highest days and provided the stepping stone for years to come with exponential increases in orders and gross revenue with higher 客户互动.
尽管如此, I went around to the different category team leads, including fashion and general merchandising, 我们临时制定了一个计划. With little prior notice in 市场营销 and preparation, 我们安排了一个为期两天的活动, which brought in three times the number of orders of our highest days and provided the stepping stone for years to come with exponential increases in orders and gross revenue with higher 客户互动.
成功融资
Directed multiple million-dollar funding rounds as a key stakeholder.
I led successful funding rounds worth millions for several brands. Each involved growth strategies and tight deadlines, which I delivered with excellent results. Depending on the client, it also involved numerous projection and forecast models, P&L collaboration with the CFO, and pitches and introductions.
优化
Achieved huge optimizations for numerous metrics, kpi, and user experience.
I drove optimizations for numerous brands, 涵盖关键指标, kpi, 和用户体验, 打造更强大的品牌, 客户互动, 表演, 和盈利能力.
结果
•FTD增加300%
•注册人数增加270%
•净收入增长1200%
•付费用户增长140%
•CR增加27%
•应用内转化率提升1450%
•CPA下降98%
•主要合作伙伴关系
• 400% ROI increase on major channels while maintaining a relatively stable budget
• 99.CPO下降6%
•92%的跳出率下降
•CR增加2倍
结果
•FTD增加300%
•注册人数增加270%
•净收入增长1200%
•付费用户增长140%
•CR增加27%
•应用内转化率提升1450%
•CPA下降98%
•主要合作伙伴关系
• 400% ROI increase on major channels while maintaining a relatively stable budget
• 99.CPO下降6%
•92%的跳出率下降
•CR增加2倍
教育
2004 - 2007
商务学士学位，市场营销专业
Concordia University - Montreal, QC, Canada
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