Rob Eades,英国曼彻斯特的产品经理
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Rob Eades

Verified Expert  in Product Management

Product Manager

Location
曼彻斯特,英国
Toptal Member Since
June 17, 2019

Rob is a digital solutions consultant with over 12 years of experience across a range of industries (automotive, financial, hospitality, retail, technology), and expertise that comes from a background in digital product management, ownership, and strategy. Rob specializes in creating software to drive sales and improve customer experience. He has built and managed highly successful products for startups, SMBs, and enterprise clients.

Project Highlights

The Fresh Group: SaaS网站平台
Designed, architected, 和产品管理多租户SaaS网站建设, and management platform.
The Fresh Group: SaaS供应商管理平台
Developed a supplier management platform allowing the ordering of exhibition equipment totaling over £100,000 (GBP) per event
Fresh组:Microsoft Office 365迁移
将内部系统迁移到Office 365以确保安全, efficient, 在任何地点和任何设备上进行协作工作.

Expertise

Work Experience

Head of Digital

2019 - 2019
The Fresh Group
  • 为公司制定数字化战略, and budgetary stakeholder for all digital projects throughout the company.
  • 监督所有数字广告和提案的新业务线索.
  • Proposed, sold, and ensured delivery of clients’ digital needs and requirements to achieve overall company and business unit objectives.
  • Led the digital GDPR team, 也是国内生产总值相关问题的主要联系人, processes, and compliance.
  • Directed the migration of the company systems to Microsoft Office 365 (Enterprise E3).

Digital Product Director

2016 - 2019
The Fresh Group
  • 领导所有数字产品和路线图的开发.
  • Participated as the budgetary stakeholder for all digital projects throughout the company, 为价值高达200万英镑的活动做出贡献, 个人数字预算从10英镑起,000 - £100,000.
  • Created user stories, and defined requirements for design and engineering teams to align with the client and company goals.
  • Drove the continuous evolution of digital solutions, leveraging Agile methods.
  • 领导内部和远程设计和开发团队.
  • Offered fully-managed web applications to the enterprise market (including banking, retail, and automotive clients), 作为这个SaaS应用程序平台的产品所有者.
  • 销售额超过100英镑,000 per event via the implementation of an exhibition management platform.
  • 定义并实施数字化战略.

数字高级项目经理

2014 - 2016
The Fresh Group
  • 管理包括电子邮件在内的所有技术数字项目, web ads, company websites, touchscreen systems, and SaaS platforms.
  • 为客户管理关键任务web应用程序和平台.
  • Led the consolidation of all systems and infrastructure for the company's digital products.
  • Reduced website deployment time from 16 weeks to under one week by designing and implementing a multi-tenant SaaS delegate management platform.
  • Managed all internal and remote contract developers and digital designers.

Digital Project Manager

2013 - 2014
Cube3
  • 负责所有数字化项目的按时交付, cost and quality, including functionality, 设计与用户体验.
  • 负责所有数字化项目的管理, resource availability, 以及日常管理, 8人团队的日程安排和计费时间监控, including UX designers, 前端和后端开发人员, project managers, plus management of third-party contractors and additional freelance resources when necessary.
  • Created project plans, and defined milestones with circulation to team members and client contacts.
  • Estimated design, development and project management in order to write functional specifications, and subsequent management of internal and external specification approvals.
  • Project managed multiple simultaneous projects with independent deadlines and budgetary responsibilities totalling over £100,000 at any one time, 包括各种项目规模和类型.
  • Implemented standardized processes and testing procedures driving efficiency, 确保始终如一的质量.
  • 支持和管理超过50个网站,包括处理, 并及时安排支持请求, 同时尽量减少对计划项目的影响.
  • 显著提高了效率, 容量和产量, 以及团队的质量.

Digital Account Manager

2012 - 2013
Cube3
  • 发展重要客户关系,确保长期发展, 并使公司的收入和商业前景最大化.
  • 制定工作预算、提案和估算.
  • 创建并审查项目简报, contracts, specifications and SLAs, 以及维护和托管合同.
  • Liaised with commercial, 确保数字和创意团队的及时性, 并准确地按预算交付项目.
  • 跨客户端站点实现了欧盟cookie合规性, 包括合规解决方案的内部开发.
  • 确保所有客户项目的商业可行性.

Freelance

2011 - 2012
Freelance
  • 成立一个网页设计公司来设计, develop, 并提供一些基于网络的创业项目.
  • 研究、设计和开发了一个数字交易汇总网站.
  • Researched, designed, 并开发了一个为住宿和早餐企业提供服务的网站, 年发电量超过5,000个独立访客,超过20个,000页浏览量通过有机搜索, 每天2-5条温暖的线索.
  • 用WordPress开发所有网站, HTML5, 并在Internet Explorer(8+)中进行跨浏览器测试, Chrome, Firefox, Safari and iOS.

Marketing Executive

2010 - 2011
数据监视器(Informa PLC)
  • Marketed key business intelligence, data analysis, and global business information.
  • Responsible for email marketing for the Energy and Consumer Goods divisions of the Business Insights brand.
  • 根据过去的表现制定促销计划, 并分析了主要利益相关者的建议.
  • Generated consistent, targeted sales of market research materials via email campaigns–each campaign sent to 20-40,000 subscribers.
  • Oversaw the copywriting of marketing materials for team members including content, message, and branding.
  • Liaised with key stakeholders to ensure timely releases of new products, and campaigns.
  • Coordinated product promotions with sales teams to ensure lead follow-ups.
  • Developed direct marketing best practice initiatives to improve metrics such as open rates, 通过更广泛的团队项目进行点击和销售, and campaign testing.
  • 超额完成每月18000英镑的销售目标.

Marketing Manager

2009 - 2010
Celebre Art
  • Responsible for heading the internal and external marketing including supplier management.
  • Managed a team of three persons including setting objectives, scheduling, and personal development.
  • Developed the brand, 包括管理和创建所有营销文献(电子邮件), print, direct mail, and web).
  • 与活动组织者联络, corporate brands and charities to ensure corporate brand guidelines were followed.
  • 负责预算, negotiation of contracts, 以及实施新的客户关系管理系统, which delivered a 25% increase in productivity within the sales department.
  • Developed the company website, which generated qualified leads for the sales team.
  • Ran the supply chain to ensure delivery of client merchandise including overseeing orders from auctions and fundraising events with average order values of over £25,000 (GBP) per event.
  • Sourced strategic business partners on behalf of the directors to support the launch of the company.

Marketing Manager

2008 - 2010
Front Row Events
  • 为电子邮件、印刷品和网络创建营销文献和活动.
  • Worked closely with the management team to define marketing objectives and implementation strategy.
  • 管理供应链,确保客户交付, 平均每天处理的订单价值约为7英镑,000.
  • Liaised with corporate partners and charities to ensure brand guidelines were followed. 客户包括职业板球运动员协会(PCA), 联赛经理人协会(LMA), 职业球员协会(PFA), 安德鲁·弗林托夫基金会, 里奥费迪南德基金会, 诺道夫·罗宾斯和麦克米伦.
  • Managed budgets, third parties, 以及设计的客户关系, print, website, email, and staffing.
  • Developed effective working relationships with partner companies and successfully delivered multiple simultaneous projects to time, cost and quality.

The Fresh Group: SaaS网站平台

Designed, architected, 和产品管理多租户SaaS网站建设, and management platform.

Designed, architected, 和产品管理多租户SaaS网站建设 and management platform. 这包括成本和收益分析, and pitching to the leadership team to obtain investment for the project. 它被设计成完全可扩展的, featuring Cloud DNS, load-balancing, and a secure Cloud-based multi-server infrastructure intended to handle large volumes of potentially sensitive data. Reduced deployment time for websites from over 10 weeks to under one week.

The Fresh Group: SaaS供应商管理平台

Developed a supplier management platform allowing the ordering of exhibition equipment totaling over £100,000 (GBP) per event

这个SaaS平台为公司带来了新的收入来源, 简化订单管理.

以前在电子表格上管理, this new SaaS platform handled all logistical information in a single location, and allowed simultaneous running of events to facilitate easy ordering, order tracking, 以及来自展会设备供应商的付款.

Fresh组:Microsoft Office 365迁移

将内部系统迁移到Office 365以确保安全, efficient, 在任何地点和任何设备上进行协作工作.

I was the company lead and key advisor for the migration of systems to Microsoft Office 365 (Enterprise E3), allowing secure, efficient, 以及在任何地点、任何设备上的协同工作.
2002 - 2005

商业经济学学士学位

曼彻斯特城市大学-曼彻斯特,英国

2001 - 2002

BTEC艺术与设计文凭

考文垂大学-考文垂,英国

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